Getting on the radio, or on any form of media, is a great way to spread
your group’s message and reach new or wider audiences. It typically
helps when you have a particular agenda or timely hook to share that
the radio station and listeners will take an interest in. But for local
radio there is often the opportunity to simply introduce ideas and
share stories about local activities and people, such as your group,
absent a big news headline. Speaking on the radio does require
overcoming common reservations around public speaking, but practice is
the greatest way to overcome such fears, and getting on the radio once
can help improve chances for followup stories or regular guest
appearances on local programs later.
For this project, particularly for groups that don’t necessarily have a
specific local agenda to be pursuing at present, we will refer you to a
350 radio project that was originally launched to coincide with the
United Nations climate change conference in Durban, South Africa in
2011. The Radio Wave campaign revolved around using a song called
“People Power” by African and American artists about the realities of
climate change and our movement. To visit that project website directly
go to the Radiowave website.
You can find the song directly on this page, below.
Get it done
1. Craft your message and goal
Call a meeting with your group to discuss what message you want to
spread through radio and what outcomes you wish to achieve. These could
be tied to a larger local campaign, or it could simply be a chance to
alert more people about the climate crisis and that your group has
formed to take action and more people are welcome to join.
2. Select your target audience
At your meeting be sure to discuss who you are trying to reach
whether it be students or youth, sports enthusiasts, political folks,
or just a general audience. This is will impact what radio stations you
try to reach out to as well as what sort of message you aim to share
during an radio interview.
3. Select radio stations/programs
Survey what radio stations exist in your area—locally or at a state
or province level. Select which stations you have best connections to
and/or those that best match your target audience and find the contact
information for getting in touch.
4. Reach out to radio
For a detailed guide on how to email and call radio stations click here.
5. Do your interview/broadcast
For more tips and suggestions for an successful radio interview click here.
6. Follow-up and get a recording
Be sure to request a record of your interview and, assuming it went
well, share the link or file with your local group and network. And
keep in touch with the radio stations. Now that they know you better
they could be interested to hear more updates when you have new